The new Crystal Lacquer colours resonate perfectly with the current consumer mood, where sophisticated shine meets refined sparkle. Highlighting a strong new direction for crystals, the three perfectly on-trend hues – Ivory Cream, Dark Red and Dark Grey – convey a sense of timeless authenticity in a subtle, reduced colour palette that speaks of heritage and authenticity. The three classic gem colours – Royal Red, Royal Blue and Royal Green – create a allure with their timeless versatility and add seductive injections of colour to eclectic individual style.
As we enter a time of monumental shifts in the way that consumers define themselves, a younger more irreverent attitude is being incorporated into more modern, edgy glamour directions. The old rules are being thrown out, stereotypes are dead, gender and roles are no longer defined, and designs speak only of beauty.
With its transitional surface, the new effect Crystal Rainbow Dark perfectly highlights the transitioning of the new “non-gender” thought process – where products appeal equally to all – perfectly capturing the fluidity and changeability of the new consumer.
As we enter a time of monumental shifts in how consumers define themselves, a younger, more irreverent attitude is being incorporated within modern, edgy glamour directions.
Taking life to the extreme and living on the edge is emulated and encompassed in rebellious design elements, offering an attitude of extreme nonchalance.
In testament to the continued and staggering rise of “selfie” culture, the romantic direction focuses on extreme individualization.
The surge in imaginative and personality defining styling is conveyed through our fashion choices in a distinct cultural mash-up.
A new mindset is being generated as we become more concerned about the rise of robotics in the work sphere and the potential impact of this on our jobs.
This theme hinges on the importance of back stories, the emotional interaction that has become a deciding factor for consumers on a global scale, and the importance of regeneration and reuse.
This seasons Swarovski innovations continues from last seasons inspiration of Air, Earth, Water and Fire. We’re proud to bring you “The Nature of Us” – focusing on the influence of sustainability and ethical behaviours on the crucial identity-defining activities of eating, working, travelling.