As a slow-burn reaction against the functional, yet nondescript norm-core trend, an “anti-austerity” sentiment has now risen to prominence.
Focusing on the ﬁre within, our desire to highlight our individuality has reached boiling point and is spilling over into the design world.
Passion is re-ignited in the celebration of the female form – strength, desire, and ﬂexibility are conveyed by a glamorous and ﬁerce design ethic, while red-hot fashion highlights the new sensual, powerful female.
Our re-awakened appetite to “show-oﬀ” comes from an increasing anti-investment mindset, coupled with the rise of enhancement culture.
Constant social editing and our focus on our “optimized selves”, has ushered in the new “glamcore” trend, heralding the return of haute couture in a completely diﬀerent guise.
“With this celebration of clothing comes the sudden understanding of the comeback of couture, the ultimate way to conceive a garment. The customization of creation will become an important part of the industry and will generate new ideas about textile and color choices, as well as ﬁt and general appeal.” (Trend Union, SS17)
Hence, a new modern muse is created – strong, ﬁerce, and determined – she oﬀers no apologies for her glittering, radiant, show-stopping style.