“Within the story lies the brilliance.”
At Swarovski Professional we don’t just develop products, we develop products that speak, that have a voice, that mean something. Through our innovations, we tell our story, share our beliefs and highlight our desires. This then is the story of our time, and this season our story is the need for “New Perspectives”.
We live in an age of disruption. One in which technology, gender, borders, and mindsets are all being broken down. The new value revolution has begun, as we seek to redefine ourselves and eradicate the outmoded structures of the past. Driven by the Millennials and Gen Z – their message is loud and clear – we need a new world order.
Tired of the labels, diversity in looks and aesthetics is becoming the norm. Gen X, the first truly individualist generation to rebel against stereotypical thinking, is actively redefining middle age – pushing towards individualism and non-conformity. Meanwhile, Gen Y and Z are turning everything we held true in the past on its head, eradicating labels from fashion, lifestyles, gender and even religions.
In our new world, women are redefining themselves and their position in society (seen in the rise of being single); men are fronting makeup campaigns for traditional women’s make-up brands; male models showcase women’s clothes in advertising and on catwalks, and the natural and the digital merge.
This need to connect, to create, to make ourselves heard, to give ourselves a voice, to right the wrongs and repair the injustices is front and center. Increasingly we seek freedom – of expression and physical boundaries. Fearful of the future, but dedicated to making the world a better place, the desire to bring some light and color into our world and offer hope for a brighter, more diverse and accepting future is of more importance than ever before.
We dedicate our Spring/Summer 2018 seasons to this emerging sentiment – eradicating the boundaries between luxury and street, the natural and the digital, male and female, as well as exploring the transcendence between opposing belief systems. Welcome to an age of “New Perspectives”.
Swarovski Professional Trend Intelligence, Global
Illusions Designed by Chris Bangle
Slant your perspective and experience 2.5D Tilted Designer-Series Crystals from a new angle. The tilted take on crystal geometry manages to exude both space and dimension, even while appearing intrinsically flat. Well suited to a range of applications including pendant integration, the partly coated nature of each stone is the perfect basis for a wide variety of elaborate patterns.
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Chris Bangle is no stranger to shifting perspectives. The now legendary former BMW Chief of Design, who left the company in 2009 to pursue other design passions, was famed for aggressive, emotional car designs. He’s no stranger to controversy either. Small wonder his ability to reconceive habitual design elements have made him a perfect candidate to imagine crystals for Swarovski’s Designer Edition Series that are both evocative and dimension defying.
During his tenure at BMW, Bangle designed cars that “strategized emotion.” Understanding better than anyone else in the industry that car purchases are emotional decisions first, Bangle designed automobiles that looked fast and aggressive, even while parked. Today, his influence can be seen everywhere. Cars that Bangle designed more than a decade ago still seem contemporary and even some of his more provocative designs, such as the infamous E65 7 Series, have not only been vindicated, they now seem eerily futuristic. And if indeed imitation is the sincerest form of flattery, a look at the latest models at any international car show will attest that Bangle knew exactly what he was up to, even if others couldn’t recognise it at the time.
Holding Bangle’s Designer Edition Series Crystals in the hand, one is reminded of the evocative, multi-dimensional nature of his designs. His tilted take on crystal geometry manages to exude both space and dimension, even while appearing intrinsically flat, while his unique take on crystal forms compresses the third dimension along its axis, leaving behind a decidedly 2.5D feel in a crystal that nevertheless retains volume. The sense of mystery this creates, while encouraging his audience to imagine the forms as they might have been before tilted, make the stones feel both exigent and forward thinking.
Since leaving BMW, Bangle has relocated his creative endeavours to the Piemonte Region of Italy where he has set up his own studio for collaborative design, aptly named Chris Bangle Associates Srl. Today, Bangle shares his experiences of a lifetime working in design and innovation by travelling the world to lecture, teach design and consult with clients.
Bangle once said that a “car designer is really a sculptor.” While it’s hard to imagine the smooth lines of elegant luxury cars could be chiselled from rock, the crystals he’s designed for Swarovski are reminiscent of a sculpture park, though on a much smaller scale. On the grounds of the Piemonte estate, Bangle and his associates indeed design numerous large-scale sculptures that serve as inspiration. It’s no surprise then that each of his fancy stones, titled Tilted Chaton, Tilted Spike and Tilted Dice, all feel like small works of art and inspiration.
Tilting perspectives with more than just crystals, and with the expansion of his amazing new facility for collaborative design, Bangle will continue to invite clients, critics and audiences into his world of alternative wonder.
Baroque Bead & Baroque Mirror Fancy Stone
Harken back to an era of filigree and lace! The ornate Baroque Fancy Mirror Stone is the perfect vintage design featuring a table-back for custom laser engraving. Lightweight and low profile, it can be easily integrated into rings or earrings in addition to textile designs.
The Baroque Bead pays homage to the grandeur and beauty of history in radiant crystal detailing. Blend it into luxurious bead-string flows or create floral and ray shaped sew-on patterns. Light, airy and flat, it adds little additional weight to any finished product.
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Shiny Lacquer Pro Effect
Mix and match! These half-opaque, half-shiny crystals create a harmonious family effect and are available in a variety of classic, yet on-trend springtime colors. Reinforce existing design possibilities or branch out in completely new contemporary directions. Simply splashing!
More is more. More brilliance, color vibrancy and unique refractions. Aurora Borealis 2.0, or the next evolution of Swarovski’s most iconic crystal, Shimmer Effect crystals conducts futuristic, mercurial waverings, encapsulating pure luminance and celestial color. The soft, yet elegant effect radiates 3 shades of a single color to accentuate the wearer’s every move. Performers can trust in the highest quality and durability for jaw-dropping glamour beneath the spotlight. Available in crystal and 15 different color & effect combinations.
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Skull Flat Back
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Check out the full range of new innovations from Swarovski at Stephen Arnold Ltd the Official Distribution Partner for Swarovski Crystals.