Category Archives: Swarovski Innovations

New Swarovski Innovations Spring Summer 2018

New Perspectives Innovations Spring/Summer 2018 “Within the story lies the brilliance.”

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Crystal Lacquer Colours – New Effect

The new Crystal Lacquer colours resonate perfectly with the current consumer mood, where sophisticated shine meets refined sparkle. Highlighting a strong new direction for crystals, the three perfectly on-trend hues – Ivory Cream, Dark Red and Dark Grey – convey … Continue reading

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Crystal Rainbow Dark – New Effect

As we enter a time of monumental shifts in the way that consumers define themselves, a younger more irreverent attitude is being incorporated into more modern, edgy glamour directions. The old rules are being thrown out, stereotypes are dead, gender … Continue reading

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Party Spirit – Swarovski AW 2017/18 Innovations

As we enter a time of monumental shifts in how consumers define themselves, a younger, more irreverent attitude is being incorporated within modern, edgy glamour directions. Taking life to the extreme and living on the edge is emulated and encompassed … Continue reading

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Travel Age – Swarovski AW 2017/18 Innovations

In testament to the continued and staggering rise of “selfie” culture, the romantic direction focuses on extreme individualization. The surge in imaginative and personality defining styling is conveyed through our fashion choices in a distinct cultural mash-up.

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Work Life – Swarovski AW 2017/18 Innovations

A new mindset is being generated as we become more concerned about the rise of robotics in the work sphere and the potential impact of this on our jobs.

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Soul Food – Swarovski AW 2017/18 Innovations

This theme hinges on the importance of back stories, the emotional interaction that has become a deciding factor for consumers on a global scale, and the importance of regeneration and reuse.

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