This week we’ve made a short video to show you just how easy it can be to embellish your own pictures, posters and canvases. Using a range of tools, such as a syringe, syringe tip, glue, wax pencil and Swarovski Crystals you can get started today.
Jazz up your greetings and birthday cards with our simply how to guide using Swarovski Crystals.
Easter is just around the corner and if you’re looking for a last minute creation we’ve picked a couple of designs to help you out from Swarovski.
STEP 1: Use a piece of Dacron to form a ball like structure as shown in the illustrations.
STEP 2: Cut 1 m of 0.15 mm nylon thread and sew the ball together.
STEP 3: Follow the symbols in the legend of the instructions for different stitches and crochet. Make a slip knot and place it on the crochet hook. Place yarn over hook and slide through the loop on the hook. Repeat the step until you have a total of four stitches. Stitch into first chain and place yarn over hook. Slide through to get a ring.
For full instructions click here
Every week we’re approached by new customers who think they’ve purchase genuine Swarovski Crystals from another source, only to find out they are fake! So we thought we’d write up a few tips and tricks to ensure you only receive genuine Swarovski Crystals.
This is one question we’re always asked. So to help you estimate just how many crystals you’ll need to cover an area we’ve decided to give you a brief guide and calculation.
When applying crystals to a surface there are two methods;
YES. However Swarovski have invested great effort with their brand and in order to support it, Swarovski have produced a range of branding guidelines and partnerships to help customers worldwide. The proper use of the Swarovski name can support your business by adding a unique selling point to distinguish your brand from that of your competition.
By associating your brand, company or product name with a known and trusted global brand allows you to influence your customers preference for item embellished with Swarovski Crystals. Ultimately enabling you to achieve premium prices and drive up demand for your own product.
Swarovski have carried out a variety of studies to show customers are willing to pay 44% more for products with the Swarovski seal.*
* Study with 3,000 consumers (25-55 years old, female) in Germany, Italy, China and USA (May 2014). Includes jewellery, apparel, digital and leather accessories products.
Swarovski have produced Basic Branding Guidelines to support all customers using Swarovski Crystals. These guidelines provide direction regarding how to reference the Swarovski brand correctly.
Also recently added, the Ingredient Branding Program provides further support for established customers.
Frequently Asked Questions
1. How can I use the SWAROVSKI name on my product?
Yes. There are a number of ways this can be done. Please see the Branding Guidelines below for more information.
2. How do I show my customers I am using genuine SWAROVSKI Crystals
By adhering to the SWAROVSKI branding guidelines you will be able to use the term ‘Crystals from Swarovski’. This can only be used as an adjective solely as text reference in body copy. Please see the branding guidelines below for more information.
3. Can I use the SWAROVSKI Swan logo?
No. This logo is reserved for SWAROVSKI own brand of finished goods, such as jewellery.
4. Where can I buy SWAROVSKI swing tickets to add to my products?
Swarovski swing tickets are reserved for customers who have a written agreement with SWAROVSKI under the Ingredient Branding Program.
5. How can I be sure I am purchasing genuine SWAROVSKI Crystals?
If you are buying directly from Stephen Arnold Ltd, it is of course safe to assume that the crystals you have purchased are genuine Swarovski products. Our wholesale packs are sold as we receive them from SWAROVSKI in tamper proof sealed packs. Small packs have been re-packaged from wholesale packs in our office. As SWAROVSKI’ s recommended authorised distributor for the UK and Ireland we have a strict set of guidelines issues by SWAROVSKI so you can rest assure that you are only purchasing 100% SWAROVSKI Crystals.
However, if you source through other trade channels, you should take all necessary steps to ascertain that the products yyou have purchased are authenitc Swarovski Branded Crystals. Be aware that there are sellers of counterfeit and mislabeled product. Be wary of suppliers selling other brands of crystal and ask for proof that the products are Swarovski branded products, such as delivery notes and invoice from SWAROVSKI.
6. Do you provide POS (Point of Sale) material to show my products use SWAROVSKI Crystals?
POS material can be provided to customers who have an ingredient branding contract with SWAROVSKI, however this is subject to approval. For customers using the branding guidelines, you are able to create your own POS material provided you adhere to terms of guidelines. More information can be found in the branding guidelines below.
7. Can I sell my products under the SWAROVSKI name?
Here are the Basic Guidelines. For more information please visit www.stephenarnold.co.uk/swarovski-branding
1. Use the Swarovski trademark solely in reference to Swarovski Branded Crystals.
2. Ensure that your crystals are 100% Swarovski Branded products.
3. Make no use of any Swarovski logo unless you have signed a written logo agreement or unless otherwise provided in this guidelines.
4. Properly use the Swarovski trademark solely as a text reference in body copy.
5. Properly use the Swarovski trademark as an adjective.
6. Acknowledge the Swarovski trademark using proper trademark symbols.
7. Use the Swarovski company name as a noun, without trademark symbols.
8. Maintain the inegrity of the Swarovski name and brand.
- Do not modify or abbreviate the Swarovski name or brand.
- Do not incorporate the Swarovski name or brand, or any recognizable element thereof, into your own or other brands, logo, trademarks or company names.
- Do not use the Swarovski name and brand, or any recognizable element thereof, in internet domain names, online account names, social media user names, email address, or other online identifiers.
- Do not use the Swarovski trademark as a generic product reference or as a category name in the reference to products other than “Swarovski” Branded products.